A great brochure design not only helps to effectively promote an art museum and exhibitions but can also be a visual asset for your institution. A well-designed catalog is important in the competitive world of art museums, especially when you’re looking to attract new visitors or younger demographics. The following list investigates various ways that you can design a brochure to promote your art museum.
1) Make it beautiful.
An art museum is supposed to be an aesthetically pleasing space for people, so why not make your brochure the same way? Brochures are eye-catching when they’re visually appealing and that has got nothing to do with the quality of the exhibition. Don’t neglect this point because it’s easy to make a brochure bland but hard to make one stimulating.
2) Find your identity.
An art museum without an identity is lost because it has nothing that makes it stand out from other museums. Your brochures should be designed in such a way that they help to communicate your specific message. That doesn’t necessarily mean that you use brand colors, but it does mean that you have a strong voice. Furthermore, your design should be congruent with your institution’s core values and mission statement.
3) Make it informative.
It goes without saying that an art museum brochure has to disseminate information about the museum, as well as its exhibitions. However, you should also try to educate your audience and introduce them to important art movements and artists. Part of the role of a museum is educating people so it’s essential that you communicate this in your brochure design.
4) Include your logo.
A great logo can be one of your best brochure assets and should be treated as such. Don’t neglect it because you want to make the most out of the limited space that a brochure allows. You can place your logo in creative ways or use it as an integral part of the design, but at the end of the day keep it simple.
5) Make your visitors feel welcome.
This is not an art exhibition so it’s not for artists, but for the everyday person. This means that you should involve them in your design process and include words or phrases that people can relate to. Don’t forget to communicate clearly the purpose of your brochure!
6) Give people something to take home with them.
This is probably the most important point in this list because your brochure should leave a lasting impression. In order to keep people engaged, you have to give them something that they can take with them when they leave, such as a handout or a discount voucher. You can also help them by providing a map of your museum and/or directions.
7) Go mobile.
Not everyone is at the museum to learn about art, some people are actually there for leisure. This means that you can attract more people by making your brochure mobile-friendly and thus accessible on their mobile devices. Most museums now have their own apps but also try to make them easily downloadable online.
8) Make your brochure bilingual.
Don’t neglect the power of language in your design, especially when you’re in a multilingual country. Your visitors will appreciate and understand your brochure better if it’s written in their native tongue. Furthermore, translation apps like DuoLingo or Google Translate can help with mobile-friendly bilingual designs.
9) Use an unusual paper size.
Although it’s not the only way to do it, one of the best ways to promote your museum is by using unconventional art pieces as brochures. You can have them designed in different sizes or shapes so that you can print them on very specific pieces of paper, like the flag of your country or currency. Be creative and you’ll see how successful this strategy can be.
10) Use Venngage
If you’re not sure how to make brochures from scratch, use Venngage — an online brochure maker that provides a wide range of brochure designs for everyone. To give you an idea, here are some brochure examples from their website!
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If you’re looking to create an effective brochure, there are many important things to consider. The design of your brochure should be informative and interesting in order to capture the attention of potential visitors. You’ll also want to make sure that it’s visually appealing with a compelling layout and imagery.
A great logo can help promote your museum, but keep in mind its placement on the page so that it doesn’t take away from more important information about what you have available for viewing or purchase at this time.
Finally, don’t forget to use Venngage, their brochure templates can help you produce a creative layout faster. What are you waiting for? Make your own brochure now and spread the beauty of art tomorrow!