Search Engine Optimization (SEO) and social media marketing are both powerful ways of promoting content and boosting your digital marketing efforts. These inbound marketing channels are considered forms of pull marketing strategies to create brand awareness and ultimately attract new business.
Search Engine Optimization is the process of optimizing and streamlining your website so that it can rank higher on search engines such as Google and Bing.
Social media marketing involves marketing products and services through social media platforms and networks. Social media works by connecting and building relationships that foster engagement.
Even though social media marketing and SEO are often used together to market a business they are both very different. In terms of performance, SEO will always be the most profitable.
Here are five reasons why SEO will always outperform social media.
- Relevant and Optimized Content Will Always Win
Research-based content will always perform better. Compared to social media that uses short and emotional content to stir quick responses; detailed and instructional articles that are used in search optimization will not go out of style quickly and will ultimately draw more conversions. SEO services such as this one in Geelong will help you create high-quality content that will help you add value to your target audience by providing the content they really want.
- SEO’s Success Will Always Last Longer Than Social Media
One great thing with SEO is that, once your page is ranked high, it will have long-lasting visibility which will create a continuous passive source of visitors. Social media, on the other hand, requires continuous and ongoing effort in order to succeed.
- Visitors from a Search Are More Likely To Act
It is difficult to know what social media visitors are thinking. As they browse and click around, they might not act on your social media advert. This is because they have weak intent and may not have a specific purpose. Search visitors, on the other hand, visit a website with a specific need or question therefore, they are more likely to buy your products.
- With SEO You Can Measure the Reach
SEO makes it easy for marketers to measure their reach. For example, you can use Google Analytics to measure your website’s traffic using several lines of tracking codes. With these codes, you will know what people look for when they get to your website and you can also identify your worst performing pages. This will help you identify which areas to improve. With social media, it is very hard to measure reach since social traffic reports are not always accurate.
- Social Media Can Expose You to Competitors
Even though social media marketing is cost effective and you can sign in for free on many social media pages, social media can expose you to competitors and put you at risk of being outdone. Secondly, in the event one of your competitors posts negative information on your social media page, the public can take advantage of the situation and express their dissatisfaction. This can tarnish your brand name and deter potential customers from buying your products.
In closing, streamlining your websites is a skill every digital marketer needs in order to grow strong and healthy brands.
