Business of Art
There is no quick and easy method for creating a collector base.
It takes time and persistence to develop your identity so that your name becomes one that art lovers recognize.
A great way to learn how to cultivate collectors is to watch artists who are already adept at engaging strangers. Observe their body language and facial expressions, how they get the viewer to look closer at the work, pointing out details that might otherwise be overlooked.
Most successful artists are personable and interface with the public in several ways: gallery representation, participating in studio tours, appearing at major art expos across the country, maintaining membership in arts organizations, publishing articles and books, collaborating with other artists on special projects, giving demonstrations and talks about their work, etc. They understand that interacting directly with the public is a must in order to grow their client base.
If you are an introvert and find it difficult to strike up a conversation with a stranger, you can overcome it, believe me. I did, by joining Toastmasters; yours may be a different approach. The good news is that it gets easier with age; we learn to come to grips with our strengths and weaknesses. And we learn to ask for help.
To expand your circle of potential buyers, attend more art related events (both locally and regionally) and introduce yourself to others. Invite an outgoing friend; it will help you feel more comfortable when it comes to chatting up strangers. Always hand out your business card; quite often you’ll get one in return, which makes follow-up a snap! Invite new acquaintances to your upcoming reception, inform them of your open studio hours, or suggest they visit your website and sign up for monthly updates.
Remember that once you get someone to smile, they are likely to chat a little longer and often that includes taking a closer look at your work. If you can get them to laugh, you have an even better chance for an extended dialogue, which could lead to a sale.
Most importantly, promptly respond to each serious inquiry about your work. And always remember to thank them for their interest!
