Business of Art
Some artists are extroverts, some are introverts; but all must apply effort to enhance their list of contacts.
In order to thrive, you must consistently increase your audience. The upside is that it doesn’t take a huge bundle of money. Below are a few steps that, if implemented routinely, will contribute to growth that can be sustained.
First and foremost, get out and about! Sounds pretty easy so far, right? Well, to make it pay off, you must be mingling on a regular basis. If you are normally a recluse, aim for once a month to start and gradually work up to once a week. Stay up to date on art happenings in your area. Visit the places where you feel most comfortable, such as artist studios, galleries, arts organizations, or museums. And be sure to have a small pad and pen to record notes. Ask an extroverted friend to go to an event with you. Your friend will likely see people they know and can introduce to you.
Once you are out, be sure to make eye contact. When you get close to someone that looks friendly and relaxed, smile and say hello. Speak clearly when you tell them your name. Then hand them your business card, which should include an image of your work and your contact info. Find out if they are local, part-time residents, or just visiting the area. Then inquire about their interest in regard to the arts. Tell them about the type of work you create and where/when they can see it.
If during the event you see an acquaintance, greet them warmly and politely let them know that you are on a mission to make new contacts. That way they will not monopolize your time. They may even offer to introduce you to some people they know who are present.
Finally, be sure to record the names and important details you have gathered within 24 hours, while facts are still fresh in your mind. And best to contact folks by mail or email within two weeks of your initial meeting. Invite your new friends to your studio or to your next event. Remember, growing your business requires building relationships, not just a big mailing list.
Contact Wendy H. Outland, visual arts consultant, at imwhoknowsart@gmail.com